Superstuff
Umarell Magnum
Umarell Magnum
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Umarell is a digital elder who observes digital construction sites, your computers. It is produced with 3D printing technologies with bioplastic materials. Each Umarell Magnum is 30cm tall.
The word Umarell derives from the Emilian dialect and means "little man", "little man" or "pensioner".
Today Umarell is synonymous with the elderly who watch construction sites or public works, not only in Emilia, but throughout Italy.
Superstuff's Umarell is the embodiment of this concept and is designed to stimulate and improve production in the most widespread construction site on planet Earth, our personal computers, the workplace par excellence.
“The hardest thing to do is work hard when no one is watching.”
With this slogan we launched the desktop Umarell in 2017, thinking, with irony, that a personal Umarell could be useful to many office workers and workers who work on the computer every day in the office. Superstuff's Umarell is also at home on shelves, furniture and bedside tables, in the kitchen or bedroom - wherever it can look at you to improve your productivity.
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